:root{--bone:#E8DFDA;--ink:#1A1C29;--red:#FC2230;--paper:#F2ECE8;--pad:clamp(16px,4vw,56px);
--cond:"Sofia Sans Extra Condensed",Impact,"Arial Narrow",sans-serif;--sans:"DM Sans",system-ui,sans-serif;--mono:"IBM Plex Mono",ui-monospace,monospace}
*{box-sizing:border-box}
html{-webkit-text-size-adjust:100%;scroll-behavior:smooth}
body{margin:0;background:var(--bone);color:var(--ink);font:400 18px/1.55 var(--sans);overflow-x:hidden}
a{color:inherit}
img,video{display:block;max-width:100%}
img{height:auto}
html,body{overflow-x:clip}
button{font:inherit}
:focus-visible{outline:3px solid var(--red);outline-offset:3px}
.wrap{padding-left:var(--pad);padding-right:var(--pad)}

/* header */
.hd{display:flex;align-items:center;justify-content:space-between;gap:24px;padding:20px var(--pad);position:relative;z-index:20}
.logo{display:block;color:var(--ink)}
.logo svg{width:clamp(150px,15vw,210px);height:auto;display:block}
.nav{display:flex;gap:clamp(16px,2.2vw,32px);font-weight:500;font-size:16px}
.nav a{text-decoration:none;padding:6px 0;transition:color .15s,text-shadow .25s}
.nav a:hover,.ft .say a:hover{color:var(--red);text-shadow:.045em 0 0 rgba(252,34,48,.3),.09em 0 0 rgba(252,34,48,.14),.135em 0 0 rgba(252,34,48,.06)}
.nav .cta{color:var(--red)}
.menu-btn{display:none;background:none;border:2px solid var(--ink);border-radius:999px;padding:6px 16px;color:var(--ink);font-weight:500;font-size:15px;cursor:pointer}
@media (max-width:900px){
 .nav{display:none}
 .menu-btn{display:block;position:relative;z-index:30}
 body.menu-open .nav{display:flex;position:fixed;inset:0;z-index:25;background:var(--bone);flex-direction:column;justify-content:center;gap:0;
  padding:var(--pad);font:900 clamp(48px,14vw,96px)/1 var(--cond);text-transform:uppercase}
 body.menu-open .nav a{background:none}
}

/* hero: ECHO, ECHO, ECHO */
.hero{position:relative;padding:0 var(--pad)}
.echo{display:flex;justify-content:space-between;align-items:flex-end;margin:0;color:var(--red);
 font:900 clamp(64px,calc((100vw - 2 * var(--pad)) / 5.6),330px)/.78 var(--cond);letter-spacing:-.005em;text-transform:uppercase;position:relative;z-index:2;pointer-events:none;
 padding-top:.06em}
.echo span{display:block;will-change:transform}
.echo span:nth-child(2){color:transparent;-webkit-text-stroke:max(2px,.012em) var(--red)}
.echo span:nth-child(3){color:transparent;-webkit-text-stroke:max(1.5px,.008em) var(--red);opacity:.42}
.js .echo span{opacity:0;transform:translateX(-.12em);animation:in .9s cubic-bezier(.2,.7,.2,1) forwards}
.js .echo span:nth-child(2){animation-delay:.22s}
.js .echo span:nth-child(3){animation-delay:.44s}
@keyframes in{to{opacity:var(--o,1);transform:none}}
.js .echo span:nth-child(3){--o:.42}
.cut{position:relative;margin-top:clamp(14px,2vw,28px);height:min(62vh,46vw);min-height:300px;background:var(--ink)}
.cut video{width:100%;height:100%;object-fit:cover}
.hero-foot{display:grid;grid-template-columns:minmax(0,1fr) auto;gap:20px 40px;align-items:end;padding:26px 0 0}
.hero-foot p{margin:0;max-width:34ch;font-size:clamp(18px,1.6vw,22px);line-height:1.4}
.btns{display:flex;gap:12px;flex-wrap:wrap}
.btn{display:inline-flex;align-items:center;gap:10px;border:2px solid var(--ink);background:var(--ink);color:var(--bone);border-radius:999px;
 padding:12px 22px;font-weight:500;font-size:16px;text-decoration:none;cursor:pointer;transition:background .2s,color .2s,border-color .2s}
.btn:hover{background:var(--red);border-color:var(--red);color:#fff}
.btn.ghost{background:transparent;color:var(--ink)}
.btn.ghost:hover{background:var(--ink);color:var(--bone);border-color:var(--ink)}
.btn svg{width:12px;height:12px}
@media (max-width:700px){
 .echo{flex-direction:column;align-items:flex-start;font-size:clamp(84px,31vw,200px);line-height:.8}
 .cut{height:62vw}
 .hero-foot{grid-template-columns:1fr}
}

/* section heads */
.sec{padding-top:clamp(80px,11vw,170px)}
.h2{font:900 clamp(40px,5vw,72px)/.9 var(--cond);text-transform:uppercase;margin:0 0 28px;letter-spacing:.005em}

/* intro */
.intro{display:grid;grid-template-columns:minmax(0,1fr) minmax(0,2fr);gap:24px var(--pad)}
.intro .mark{color:var(--red);width:clamp(64px,8vw,120px);height:auto;margin-top:.4em}
.lede{font-weight:500;font-size:clamp(28px,3.5vw,54px);line-height:1.1;letter-spacing:-.015em;margin:0 0 .6em;max-width:20em}
.intro .sub{font-size:clamp(18px,1.5vw,21px);max-width:38ch;margin:0}
@media (max-width:700px){.intro{grid-template-columns:1fr}}

/* reels: an index you can hear */
.idx{list-style:none;margin:0;padding:0;border-bottom:2px solid var(--ink)}
.row{all:unset;box-sizing:border-box;cursor:pointer;display:grid;grid-template-columns:minmax(0,1fr) auto;align-items:center;gap:16px;width:100%;
 border-top:2px solid var(--ink);padding:.09em 0 .03em;font:900 clamp(46px,9.4vw,156px)/.86 var(--cond);text-transform:uppercase;color:var(--ink);
 transition:color .15s,text-shadow .25s}
.row .d{font:400 15px/1 var(--mono);letter-spacing:0;align-self:center;display:flex;align-items:center;gap:10px}
.row .d svg{width:13px;height:13px}
.row .mini{display:none}
.row:hover,.row:focus-visible{color:var(--red);text-shadow:.045em 0 0 rgba(252,34,48,.3),.09em 0 0 rgba(252,34,48,.14),.135em 0 0 rgba(252,34,48,.06)}
.peek{position:fixed;left:0;top:0;width:min(30vw,420px);aspect-ratio:16/9;pointer-events:none;z-index:15;opacity:0;transition:opacity .2s}
.peek img{width:100%;height:100%;object-fit:cover}
.peek.on{opacity:1}
@media (hover:none),(max-width:700px){
 .peek{display:none}
 .row{grid-template-columns:auto minmax(0,1fr) auto;padding:10px 0}
 .row .mini{display:block;width:92px;aspect-ratio:16/9;object-fit:cover}
 .row .t{font-size:clamp(36px,10vw,64px)}
}

/* credits */
.credits .head{display:flex;justify-content:space-between;align-items:baseline;gap:20px}
.note{font:400 14px var(--mono);margin:0}
@media (hover:none){.note{display:none}}
.strip{display:flex;gap:18px;overflow-x:auto;padding:0 var(--pad) 18px;scroll-snap-type:x proximity;scroll-padding:0 var(--pad);scrollbar-width:thin;cursor:grab;-webkit-user-select:none;user-select:none}
.strip.is-drag{cursor:grabbing;scroll-snap-type:none}
.strip figure{margin:0;flex:0 0 auto;width:clamp(150px,15vw,220px);scroll-snap-align:start}
.strip img{width:100%;aspect-ratio:405/600;object-fit:cover;background:#d5ccc6;-webkit-user-drag:none}
.strip figcaption{display:flex;justify-content:space-between;gap:8px;font:400 13px/1.35 var(--mono);margin-top:9px}
.strip figcaption span:first-child{overflow:hidden;text-overflow:ellipsis;white-space:nowrap}

/* recent work */
.grid{display:grid;grid-template-columns:repeat(4,minmax(0,1fr));gap:10px;grid-auto-flow:dense}
.grid figure{margin:0;background:var(--ink);aspect-ratio:16/9;overflow:hidden}
.grid figure.big{grid-column:span 2;grid-row:span 2}
.grid video{width:100%;height:100%;object-fit:cover}
@media (max-width:700px){.grid{grid-template-columns:repeat(2,minmax(0,1fr));gap:6px}}

/* how we help */
.help{display:grid;grid-template-columns:minmax(0,1.1fr) minmax(0,1fr);gap:40px var(--pad);align-items:start}
.help p{margin:0 0 22px;max-width:44ch;font-size:clamp(18px,1.4vw,20px)}
.link{font-weight:500;color:var(--red);text-decoration:none;border-bottom:2px solid currentColor;padding-bottom:2px}
.link:hover{color:var(--ink)}
.trust{list-style:none;margin:0;padding:0}
.trust li{display:grid;grid-template-columns:42px 1fr;align-items:center;gap:14px;font:500 clamp(22px,2.2vw,32px)/1.15 var(--sans);
 letter-spacing:-.01em;padding:18px 0;border-top:2px solid var(--ink)}
.trust li:last-child{border-bottom:2px solid var(--ink)}
.trust svg{width:42px;height:auto;color:var(--red)}
@media (max-width:800px){.help{grid-template-columns:1fr}}

/* gear */
.gear{display:grid;grid-template-columns:minmax(0,1fr) minmax(0,1.2fr);align-items:center;gap:20px var(--pad);background:var(--paper);
 margin:0 var(--pad);padding:clamp(28px,4vw,56px)}
.gear p{font:500 clamp(22px,2.4vw,34px)/1.15 var(--sans);letter-spacing:-.01em;margin:0 0 18px}
.gear img{width:100%;height:auto}
@media (max-width:700px){.gear{grid-template-columns:1fr}}

/* clients */
.logos{list-style:none;margin:0;padding:0;display:grid;grid-template-columns:repeat(6,minmax(0,1fr));border-top:2px solid var(--ink)}
.logos li{border-bottom:1px solid rgba(26,28,41,.18);display:grid;place-items:center;padding:18px 10px}
.logos img{width:100%;max-width:120px;height:72px;object-fit:contain;mix-blend-mode:multiply;filter:grayscale(1) contrast(1.15);opacity:.86}
@media (max-width:800px){.logos{grid-template-columns:repeat(3,minmax(0,1fr))}.logos li:nth-child(n+37){display:none}}

/* footer */
.ft{margin-top:clamp(90px,12vw,180px);background:var(--ink);color:var(--bone);padding:clamp(40px,6vw,80px) var(--pad) 90px}
.ft .big{display:block;width:100%;height:auto;color:var(--red);margin-bottom:clamp(28px,4vw,56px)}
.ft .big text{font:900 160px var(--cond);fill:currentColor}
.ft-grid{display:grid;grid-template-columns:repeat(4,minmax(0,1fr));gap:28px}
.ft h3{font:400 13px var(--mono);margin:0 0 10px;color:#a9a3a6}
.ft p,.ft ul{margin:0;padding:0;list-style:none;font-size:17px;line-height:1.8}
.ft a{text-decoration:none}
.ft a:hover{color:var(--red)}
.ft .say{font-size:clamp(22px,2.2vw,30px);font-weight:500;line-height:1.3}
.ft small{display:block;margin-top:48px;color:#8f8a8d;font-size:13px}
@media (max-width:800px){.ft-grid{grid-template-columns:1fr 1fr}.ft .contact{grid-column:1/-1}}

.opt{position:fixed;left:50%;bottom:14px;transform:translateX(-50%);z-index:90;display:flex;gap:2px;padding:4px;border-radius:999px;
background:rgba(20,20,24,.82);backdrop-filter:blur(8px);-webkit-backdrop-filter:blur(8px);font:500 12px/1 "DM Sans",system-ui,sans-serif;
box-shadow:0 6px 24px rgba(0,0,0,.25);max-width:calc(100vw - 24px);overflow-x:auto}
.opt a{color:#fff;text-decoration:none;padding:8px 10px;border-radius:999px;white-space:nowrap}
.opt a:hover{background:rgba(255,255,255,.14)}
.opt a[aria-current]{background:#fff;color:#141418}
.lb{border:0;padding:0;background:transparent;max-width:none;max-height:none;width:100vw;height:100vh}
.lb::backdrop{background:rgba(10,10,14,.92)}
.lb-in{position:relative;width:min(92vw,calc(82vh * 16 / 9));margin:9vh auto 0}
.lb video{width:100%;aspect-ratio:16/9;background:#000;display:block}
.lb-t{color:#eee;font:500 15px "DM Sans",system-ui,sans-serif;margin:12px 0 0}
.lb-x{position:absolute;right:0;top:-48px;width:40px;height:40px;border:0;border-radius:50%;background:#fff;color:#111;cursor:pointer;display:grid;place-items:center}
.lb-x svg{width:20px;height:20px}
.sr{position:absolute!important;width:1px;height:1px;overflow:hidden;clip:rect(0 0 0 0);white-space:nowrap}
@media (prefers-reduced-motion: reduce){*,*::before,*::after{animation-duration:.001ms!important;animation-iteration-count:1!important;transition-duration:.001ms!important}}

/* ---- full-site additions ---- */
.nav .dd{position:relative}
.nav .dd>a{display:inline-block}
.nav .dd>a::after{content:"";display:inline-block;margin-left:6px;border:4px solid transparent;border-top-color:currentColor;transform:translateY(3px)}
.nav .sub{position:absolute;left:-18px;top:100%;background:var(--bone);border:2px solid var(--ink);padding:10px 18px;display:none;flex-direction:column;min-width:230px;z-index:30}
.nav .dd:hover .sub,.nav .dd:focus-within .sub{display:flex}
.nav a[aria-current]{color:var(--red)}
@media (max-width:900px){
 body.menu-open .nav{justify-content:flex-start;overflow-y:auto;padding-top:92px;font-size:clamp(40px,11vw,72px)}
 .nav .dd>a::after{display:none}
 .nav .sub{position:static;display:flex;border:0;padding:4px 0 10px;font:500 20px/1.5 var(--sans);text-transform:none}
}
.row{text-decoration:none}
.row .how{font:400 12px/1 var(--mono);opacity:.6;margin-right:6px}
@media (max-width:700px){.row .how{display:none}}
.strip figcaption{display:block;white-space:nowrap;overflow:hidden;text-overflow:ellipsis}
.page-h{padding:clamp(8px,1.6vw,24px) var(--pad) 0}
.h1{margin:0;padding-top:.06em;font:900 var(--h1s,clamp(60px,12.5vw,220px))/.84 var(--cond);text-transform:uppercase;color:var(--red);text-wrap:balance;
 text-shadow:.045em 0 0 rgba(252,34,48,.3),.09em 0 0 rgba(252,34,48,.14),.135em 0 0 rgba(252,34,48,.06)}
.h1.m{--h1s:clamp(46px,8vw,132px)}
.h1.l{--h1s:clamp(36px,5.2vw,84px);line-height:.92}
.crumbs{font:400 13px var(--mono);margin:0 0 6px}
.crumbs a{text-decoration:none}.crumbs a:hover{color:var(--red)}
.heroimg{margin:clamp(16px,2.4vw,32px) var(--pad) 0}
.heroimg img{width:100%;max-height:64vh;object-fit:cover}
.player{margin:clamp(16px,2.4vw,32px) var(--pad) 0;background:var(--ink)}
.player video{width:100%;aspect-ratio:16/9}
.two{display:grid;grid-template-columns:minmax(0,1fr) minmax(0,2fr);gap:24px var(--pad);align-items:start}
.two .mark{color:var(--red);width:clamp(64px,8vw,120px);height:auto;margin-top:.4em}
@media (max-width:700px){.two{grid-template-columns:1fr}.two .mark{display:none}}
.prose{max-width:46em;font-size:clamp(18px,1.4vw,20px)}
.prose>:first-child{margin-top:0}
.prose h2{font:900 clamp(34px,3.6vw,54px)/.95 var(--cond);text-transform:uppercase;margin:1.5em 0 .45em}
.prose h3,.prose h2.h3{font:700 clamp(20px,1.8vw,26px)/1.2 var(--sans);letter-spacing:-.01em;margin:1.6em 0 .4em;text-transform:none}
.ft .fh{font:400 13px var(--mono);margin:0 0 10px;color:#a9a3a6}
.by-line{font:400 13px var(--mono);margin:0 0 1.6em}
.art-intro{font-weight:500;font-size:clamp(20px,2vw,28px);line-height:1.3;letter-spacing:-.01em;max-width:32em;margin:0 0 clamp(28px,4vw,56px)}
.cta-box{margin-top:clamp(40px,5vw,72px);padding:clamp(20px,2.4vw,32px);border-left:3px solid var(--red);background:rgba(26,28,41,.05)}.cta-box p{margin:0 0 16px}
.prose p{margin:0 0 1em}
.prose a:not(.btn){color:var(--red)}
.prose ul{padding-left:1.1em;margin:0 0 1.2em}.prose li{margin:.3em 0}
.prose .ev-lede,.prose .first{font:500 clamp(24px,2.6vw,38px)/1.16 var(--sans);letter-spacing:-.015em;margin-bottom:.8em}
.prose .ev-note{border:2px solid var(--ink);padding:18px 22px;margin:1.4em 0}
.prose .ev-note>:last-child{margin-bottom:0}
.prose .ev-checklist{list-style:none;padding:0}.prose .ev-checklist li{border-top:2px solid var(--ink);padding:12px 0;margin:0}
.prose .ev-table-wrap{overflow-x:auto;margin:0 0 1.2em}
.prose table{border-collapse:collapse;width:100%;font-size:16px}
.prose th,.prose td{text-align:left;padding:10px 12px 10px 0;border-top:1px solid rgba(26,28,41,.3);vertical-align:top}
.prose th{font:400 13px var(--mono)}
/* client quotes: light type, hanging quote marks, a hairline above and a quiet attribution */
.prose blockquote,.quote{margin:2em 0;padding-top:1.1em;border-top:1px solid rgba(26,28,41,.35);font:300 clamp(24px,2.5vw,36px)/1.24 var(--sans);letter-spacing:-.02em;text-wrap:pretty}
.quote blockquote{margin:0;padding:0;border:0;font:inherit}
.prose blockquote p,.quote p,.qsec p,.lq p{margin:0;text-indent:-.41em}
.prose blockquote cite{display:block;font:400 13px/1.5 var(--mono);margin-top:18px;font-style:normal;letter-spacing:0}
.by{font:500 17px/1.35 var(--sans);letter-spacing:0;margin-top:18px}
.by span{display:block;font:400 13px/1.5 var(--mono);opacity:.72;margin-top:3px}
.qsec{display:grid;grid-template-columns:minmax(0,1fr) minmax(0,2fr);gap:22px var(--pad);align-items:start;margin:clamp(64px,8vw,120px) 0 0;
 padding-top:clamp(26px,3.2vw,46px);border-top:1px solid rgba(26,28,41,.35)}
.qsec blockquote{order:2;margin:0;font:300 clamp(27px,3.2vw,48px)/1.2 var(--sans);letter-spacing:-.024em;max-width:23em;text-wrap:pretty}
.qsec .by{order:1;margin-top:.5em}
.qsec .by::before{content:"";display:block;width:44px;aspect-ratio:1411/982;margin-bottom:14px;background:url("data:image/svg+xml,%3Csvg xmlns='http://www.w3.org/2000/svg' viewBox='0 0 1411 982' fill='none' stroke='%23FC2230' stroke-width='54' stroke-miterlimit='10'%3E%3Cpath d='M42 955L458 64L874 955Z'/%3E%3Cpath d='M290 955L706 64L1122 955Z'/%3E%3Cpath d='M537 955L953 64L1369 955Z'/%3E%3C/svg%3E") center/contain no-repeat}
.cta-row{padding-top:clamp(28px,3.4vw,48px)}
@media (max-width:700px){.qsec{grid-template-columns:1fr}.qsec blockquote{order:1}.qsec .by{order:2;margin-top:0}.cta-row span{display:none}}
.fig{margin:1.6em 0}.fig img{width:100%}.fig.small img{width:auto;max-width:220px}
.prose .btns{margin:1.6em 0}
.vids{display:grid;align-items:start;grid-template-columns:repeat(3,minmax(0,1fr));gap:clamp(28px,3.4vw,52px) clamp(12px,1.6vw,24px)}
.vid{cursor:pointer;display:block}
.vid video{width:100%;height:auto;aspect-ratio:16/9;object-fit:cover;background:var(--ink);display:block;pointer-events:none}
.vid h2{font:900 clamp(26px,2.6vw,40px)/.95 var(--cond);text-transform:uppercase;margin:12px 0 4px;transition:color .15s,text-shadow .25s}
.vid:hover h2,.vid:focus-within h2{color:var(--red);text-shadow:.045em 0 0 rgba(252,34,48,.3),.09em 0 0 rgba(252,34,48,.14),.135em 0 0 rgba(252,34,48,.06)}
.vid h2 button{all:unset;cursor:pointer}.vid h2 button:focus-visible{outline:2px solid var(--red);outline-offset:4px}
.vid p{font:400 14px/1.4 var(--mono);margin:0}
@media (max-width:900px){.vids{grid-template-columns:repeat(2,minmax(0,1fr))}}
@media (max-width:560px){.vids{grid-template-columns:1fr}}
.gear-row{display:grid;grid-template-columns:minmax(0,1.2fr) minmax(0,1fr);gap:20px var(--pad);align-items:center;border-top:2px solid var(--ink);padding:clamp(24px,3vw,48px) 0}
.gear-row img{width:100%}
.gear-row h2{font:900 clamp(30px,3.4vw,52px)/.95 var(--cond);text-transform:uppercase;margin:0 0 14px}
.gear-row ul{list-style:none;margin:0;padding:0;font:400 15px/1.7 var(--mono)}
@media (max-width:800px){.gear-row{grid-template-columns:1fr}}
.cards{display:grid;grid-template-columns:repeat(2,minmax(0,1fr));gap:clamp(28px,3.4vw,52px) clamp(14px,2vw,28px)}
.card{text-decoration:none;display:block}
.card img{width:100%;aspect-ratio:16/9;object-fit:cover}
.card h2{font:900 clamp(28px,3vw,46px)/.95 var(--cond);text-transform:uppercase;margin:14px 0 8px;transition:color .15s,text-shadow .25s}
.card:hover h2{color:var(--red);text-shadow:.045em 0 0 rgba(252,34,48,.3),.09em 0 0 rgba(252,34,48,.14),.135em 0 0 rgba(252,34,48,.06)}
.card span{font:400 13px var(--mono)}
.card p{margin:6px 0 0;max-width:44ch}
@media (max-width:700px){.cards{grid-template-columns:1fr}}
.contact{display:grid;grid-template-columns:minmax(0,1fr) minmax(0,1.2fr);gap:40px var(--pad);align-items:start}
.contact .say{font:500 clamp(24px,2.6vw,38px)/1.25 var(--sans);letter-spacing:-.015em;margin:0 0 18px}
.contact .say a{text-decoration:none;transition:color .15s,text-shadow .25s}
.contact .say a:hover{color:var(--red);text-shadow:.045em 0 0 rgba(252,34,48,.3),.09em 0 0 rgba(252,34,48,.14),.135em 0 0 rgba(252,34,48,.06)}
.form{display:grid;gap:16px}
.form label{display:grid;gap:6px;font:400 13px var(--mono)}
.form input[type=text],.form input[type=email],.form textarea{width:100%;font:400 18px/1.4 var(--sans);padding:13px 15px;border:2px solid var(--ink);background:transparent;border-radius:0;color:var(--ink)}
.form textarea{min-height:190px;resize:vertical}
.form .wpcf7-form-control-wrap{display:block}
.form .wpcf7-not-valid-tip{color:var(--red);font:500 14px var(--sans);display:block;margin-top:5px}
.form .wpcf7-response-output{font-weight:500}
.form .wpcf7-response-output:empty{display:none}
.form [type=submit]{justify-self:start;border:2px solid var(--ink)}
.form [type=submit]:disabled{opacity:.5}
.altEmail_container{position:absolute!important;left:-9999px;width:1px;height:1px;overflow:hidden}
@media (max-width:800px){.contact{grid-template-columns:1fr}}
/* Our story: the interactive peaks */
.story-h{position:relative;text-align:center;overflow:hidden;padding:0 var(--pad)}
.peaks{position:relative;width:min(1100px,96vw);aspect-ratio:869/600;margin:0 auto}
.pk{position:absolute;top:0;width:72.7%;aspect-ratio:632/660;clip-path:polygon(50% 0,100% 100%,0 100%);
 background:linear-gradient(rgba(252,34,48,.92),rgba(252,34,48,.5) 45%,rgba(252,34,48,0) 92%);will-change:transform;transition:transform .6s cubic-bezier(.2,.7,.2,1)}
.pk:nth-child(1){left:0}.pk:nth-child(2){left:13.65%}.pk:nth-child(3){left:27.3%}
.js .pk{animation:rise 1.4s cubic-bezier(.2,.7,.2,1) both}
.js .pk:nth-child(2){animation-delay:.15s}.js .pk:nth-child(3){animation-delay:.3s}
@keyframes rise{from{opacity:0;transform:translateY(12%)}}
.story-h .h1{position:relative;margin-top:-21%;color:var(--ink);text-shadow:none}
.story-h .tag{position:relative;font:500 clamp(20px,2vw,28px)/1.25 var(--sans);letter-spacing:-.01em;max-width:30ch;margin:18px auto 0}
/* pop-up with the reel's text underneath */
.lb{overflow-y:auto}
.lb-in{margin-bottom:8vh}
.lb.has-info .lb-t{display:none}
.lb-info{color:var(--bone);display:grid;grid-template-columns:minmax(0,1fr) minmax(0,1.6fr);gap:16px 40px;padding-top:22px}
.lb-info:empty{display:none}
.lb-info h2{margin:0;font:900 clamp(40px,5.4vw,84px)/.86 var(--cond);text-transform:uppercase;color:var(--red);text-shadow:.045em 0 0 rgba(252,34,48,.3),.09em 0 0 rgba(252,34,48,.14),.135em 0 0 rgba(252,34,48,.06)}
.lb-info p{margin:0 0 .8em;font-size:17px;line-height:1.5}
.lq{margin:22px 0 22px;padding-top:18px;border-top:1px solid rgba(232,223,218,.3)}
.lq blockquote{margin:0;font:300 clamp(20px,1.9vw,27px)/1.3 var(--sans);letter-spacing:-.016em;text-wrap:pretty}
.lq .by{font-size:15px;margin-top:14px}.lq .by span{font-size:12px}
.lb-info a{color:#fff;font-weight:500;text-decoration:none;border-bottom:2px solid var(--red);padding-bottom:2px}
@media (max-width:700px){.lb-info{grid-template-columns:1fr}.lb-in{margin-top:70px}}
.nf{padding:8vh var(--pad) 0}
/* the spinning sticker (from option B) */
.spin{position:relative;display:block;width:clamp(130px,13vw,190px);aspect-ratio:1;border-radius:50%}
.spin .ring{position:absolute;inset:0;animation:spin 26s linear infinite}
.spin .ring svg{width:100%;height:100%;display:block}
.spin .face{position:absolute;inset:0;display:grid;place-items:center}
.spin .face svg{width:42%;height:auto;color:#fff;transition:transform .25s cubic-bezier(.3,1.5,.5,1)}
.spin:hover .face svg,.spin:focus-visible .face svg{transform:scale(1.14)}
@keyframes spin{to{transform:rotate(360deg)}}
@media (max-width:700px){.spin{width:118px}}